The Home of the Midwest Formula Factory Showroom


This is a lasting partnership like no other. Everyone who has the opportunity to come by, continues to come back year after year for all of their boating needs.

The Formula Factory Showroom offers a sneak peak at all of the latest models -hello, Formula 400 SSC:

We'll also offer guidance and assistance on the following:

Whether you get in a jam out on the water or need routine service on your boat, we make it an easy, stress-free process for you. Our goal is to make sure your needs are met the first time around so that you are able to maximize your time on the water. 

Take a look at our service offerings here

Boating Education:
Safety is our priority. We offer a variety of boating education classes that will provide you with all of the knowledge you'll need while you're out on the water. This includes everything from marine radio operation and basic powerboat operations to learning what to do when the unexpected happens with yourself or a passenger while out on the water.

Our 2019 class schedule is here.

New or Used Boat Inventory:
Looking for a new vessel to get into for the season? Formula provides plenty of both new and used vessels to our showroom. Come out and take a look around or reach out if you'd like to inquire about any of our inventory that you see on our website. 

We also offer complimentary boat valuations so that you have an idea of what your trade-in value will be.

Questions? Feel free to come in and see us, or submit your information & we'll get right back to you. 


Representing the Great Lakes:


Ready to take a closer look at our new models?

Let us know where to contact you, and we'll be in touch soon!